Ramadan is a time when people travel more often after nightfall. However, poorly lit streets can make it challenging to locate pick-up and drop-off points, leading to unsafe situations for passengers and drivers.

To address this concern, inDrive – a global mobility and urban services platform – has installed 20 billboards and light boxes on poorly lit streets in Cairo, Egypt. These billboards serve as pick-up and drop-off points and promote the safety of both passengers and drivers.

Enhancing Safety and Visibility

inDrive has designed and installed lighted billboards in several locations across Cairo, including Maadi, Giza, New Cairo, and Mokattam. These billboards allow passengers to wait with a greater sense of safety, while enabling drivers to locate them quickly.

The added visibility provided by the billboards allows passengers to see the car’s registration number, the driver, and the interior of the car more easily. Drivers can, in turn, clearly see the passenger and the space around them. Moreover, these billboards provide an opportunity for friends to meet up before sharing a ride.

Authentically Designed Billboards

inDrive has selected locations popular among its users and installed billboards designed to fit authentically with the environment. Some of these billboards have become popular attractions, with celebrities such as Menna Elzohairy, Rana Ashraf, and Mariam Elharaky incorporating them into their videos.

Public Opinion Poll

An essential part of this project is a public opinion poll to determine what influences the feeling of safety in the city. inDrive will conduct the survey at billboard locations and on the project’s official website. The company plans to share the survey results at a later date.

This initiative shows that inDrive is committed to ensuring that its users feel safe when using its services.

Safe City Trips

inDrive is one of the most popular services for city trips in the Middle East and globally. The company invests in secure technologies and applies leading international safety features.

For instance, the platform uses a system of mutual ratings of users, and both drivers and passengers can select the other based on these reviews. The platform also provides an alarm button and an opportunity to share live ride details with loved ones. 

Furthermore, the support service works 24/7, and in case of violations of the rules of service, the company takes measures and cooperates with the police, if necessary.

Only registered users can use the inDrive platform. Drivers must provide documents for the car and a driver’s license, in accordance with all legal and state requirements.

The Tea?

inDrive’s initiative to install billboards and light boxes on poorly lit streets in Cairo promotes the safety of its users during Ramadan. The project showcases the company’s commitment to enhancing user safety and reflects its deep understanding of the needs of its users.

InDrive’s public opinion poll also highlights the company’s dedication to its users and commitment to addressing their safety concerns.