The bohemian-styled beachwear brand FUFA finally opened a branch in Cairo’s Zamalek island, making it the third shop for the company.

Unlike the El Gouna Boutique and the seasonal Diplo Boutique, which are located in visible locations for everyone to spot, the Zamalek showroom is another hidden gem on the island. It is found on the first floor of a beautiful Zamalek building on Mohamed Mazhar, giving their
customers a comfortable & subtle shopping experience.

The showroom happens to be the company’s HQ as well, so while customers are shopping there, they can catch some of the magic happening behind the scenes.

FUFA, a brand very much inspired by Egyptian cultures while also being a strong advocate for sustainability reflects this identity all over the showroom from design, interior, slogans, and clothing.

Visitors can shop the wide variety of products offered from swimwear, beach cover-ups, dresses, and Little Fu matching clothing & swim. Exclusively available only at the showroom are FU Creations such as coasters, scrunchies, and more.