Sortlist, founded in 2014, offers a simple solution to businesses of all sizes looking for experts in a world where digital expertise is constantly evolving, as it impacts 50,000 agencies worldwide. In 2022, 33,000 businesses used Sortlist to locate their next agency, with projects totaling 400 million euros.

Nicolas Finet, Co-Founder and CMO of Sortlist, says:

“Marketing, creative and web agencies are exceptionally helpful to the economy. These service providers are highly skilled and talented individuals who still don’t receive the appreciation and support they deserve. We, therefore, want to make them sparkle.

According to Finet, 14 businesses each day use Sortlist to find their next agency in the MENA region, where 3,600 agencies trust Sortlist with new business development. “We were successful in establishing ourselves as a trusted, independent third party due to a good balance of technology and human support”

added the Co-founder and CMO of Sortlist.

As a part of its ever-expanding catalog of experts, Sortlist just introduced the ChatGPT consulting vertical, which features a large number of agencies that can assist in integrating ChatGPT into daily workflows and benefit from productivity gains.

Within this context, Sortlist published a data report on how ChatGPT is transforming the marketing and tech scene by examining employers’ and employees’ perspectives on the new AI recreating activities like copywriting and coding.

Within the report, Sortlist identified and explained the definition of the new application.

ChatGPT is an artificial intelligence (AI) tool that helps you communicate with computers. The chatbot works efficiently and can provide an accurate and complete answer when you ask a question. It uses a type of machine learning called Natural Language Processing (NLP) to comprehend what you’re saying and answer meaningfully.

As a result, ChatGPT technology is expected to revolutionize working hours, teams, and even entire industries, radically altering a wide range of jobs like marketing and technology in businesses across Europe and the US.

Most employees (32%) perceive ChatGPT will increase productivity gains from 25% to 50%, while employers (33%) believe it will be used for programming and marketing. Meanwhile, 40% were concerned about the loss of human contact.

The study was conducted between December 27, 2022, and January 9, 2023, among 500 users in 6 countries: the United Kingdom, Belgium, Germany, Spain, the Netherlands, and France.